These days making money through opt in mail lists has really taken off. Collecting leads via Joint Ventures and other means is important. One thing that has changed in recent years is your options with how to deliver your mail reliably and via a white listed means. These are usually to expensive for list operators alone, so the likes of aweber, or other similar companies flip the bill for the white listing and have active relationships with all of the major isps and backbones. This helps your mail maintain a 99% deliver ability and a speedy deliver ability. The prices to those just starting out may be a little shocking but as a person with a small 2500 person list I can tell you that paying those monthly fees will be easy. The magic formula stated by many past essentially tells you your list is at least wroth $1 per person. So to recover the fee’s associated with using a quality auto responder will easily be recouped.

Namebrand in this niche is important. Find an angle and work it. For me the Big Ben Patton persona works across niches, so I have it made. Try to come up with something original and relevant. Next you will probably need to seek out a means to collect your leads. I highly suggest going with aweber as they are recognized as the industries best and most trusted. This company goes out of its way to stay white listed, and on the good side of every major service provider worldwide. You will not be able to match what these guys can do considering how long they have been doing it.

Now that you are setup and have a means to store your leads, you need some leads. The best ways to do this are of course by participating in joint ventures like the greatblogginggiveaway.com This is just a tiny example. As someone running one you would invite many of the players in your niche to offer up free gifts in return for leads. Or if your not well known enough you could set up your own free gift and collect leads that way. This can work double over for you as if you can manage ad words or some ppc campaign effectively you will be able to drive laser targeted traffic to your niche related gift which of course is free right after they give you their email address and generally their first name.

Now let me explain right now this is not the email marketing you randomly get for viagr@ in your spam box. Those unscrupulous marketers buy your email address or find it on the web and well you know the rest. The beauty of an Opt In mail list is just that, they are voluntarily opting in to it. Keep in mind most programs keep a record of the day/time/ip address of the opt in people just in case at a later date they decide to complain about spam, keep these records around just in case. In every auto responder I have ever used their is an auto post feature which at the end of your message offers a one click opt out and deletion of their info from your db. This is wonderful as it eliminates any fishy retarded things happening. Don’t get me wrong at least 50% depending on your niche will drop after the free gifts are downloaded, do not be bothered by this as its normal.

Now you have your auto responder setup and chock full of fresh leads, well guess what now the real work starts. You should search for sales letters to learn how to effectively write short to the point emails that warm up the reader to the fact that you want them to spend money on “x” product. Make sure to link your auto responder tracking link, which is by the way cloaked for whatever product it is you want to sell. Be to the point and respectful. Humor can go a long way as well. One area often exploited by marketers is to be mean, or even condescending. Be careful it is an effective tactic, but not everyone responds well. And they will send you hate mail!

Try out different products and different styles of writing your emails. Their are many affiliate programs that will help you earn very well. If you prefer paypal you are looking at lower payouts in larger quantities. As your list grows you can begin to sell clickbank products. Generally this are much more polished, highly sought after and supported, but they come with a much heftier price tag. It is probably a good idea to mix it up and offer many different kinds of items.

With this information you should be able to start your own email marketing list and bring in a modest profit for 10-20 minutes of work a day. I know I do, and I think you should give it a try too.

Related posts:

  1. Opt-In E-Mail Marketing For Newbies Part 1
  2. Opt-In E-Mail Marketing For Newbies Part 3
  3. Opt-In E-Mail Marketing For Newbies Part 2
  4. Four Crucial Things You Need To Do To Build Your List
  5. WordPress Setup Checklist


  1. JK Swopes (Reply) on Sunday 8, 2008

    Mailing lists is something we should all aspire to have. That is one of…if not THE, most important part to a sustainable online business.

    I definitely started mines early, but, would be interested in squeezing some of the “ben juice” so I can see what types of tactics you use.

    My advice to anyone that doesn’t have a list…..

    GET ONE!!! :)

    I don’t think my personality jives well with the “mean guy” method, so, I’m not even gonna try it lol.

    JK Swopess last blog post..Get $5,000 worth of Professional Mentoring for FREE

  2. Dazzle White Free Trial (Reply) on Sunday 8, 2008

    your blog came to my attention by word-of-mouth, and I was skeptical at first. So I visit your blog… And i think that this is really a nice blog!
    I really liked your blog!


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