Keywords and SEO
Posted on 28. May, 2008 by Benjamin Patton in Blogging Tips, Internet Marketing Tips
This is something that everyone should be attempting with their text based content. Keyword density and placement are important parts of optimizing your content for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your content will come up when someone searches for that keyword.
What is a Keyword?
A keyword is a word that is going to be placed in your content several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.
It is important to note that there is also such a thing as over optimizing your content for particular words, this is known as “keyword stuffingâ€. When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times.
What is Keyword Density?
Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more useful for your content. Each webmaster has their own density that they like to achieve based on past results. As long as you don’t over optimize and you are making sufficient rank from your keywords, then you can choose whatever keyword density you like.
The Right Density
No matter what exact density you choose, it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will get ranked off of that content because it will rise in the search engine results and be seen by more people.
This is a practice that all the top marketers and bloggers that want to be ranked for certain subject material use. This is not against the rules, but over doing it is. Search engines want to deliver accurate results to the people searching. This is a cornerstone of anyone producing text based content on the internet today.
I am curious as to what densities you have found to be successful or if you even worry. Personally I have used this for only a few things which I found unique to my site. Most of the rest of the time I am not to overly concerned about it so far.
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I must be lazy. Or the gods must be crazy(a movie). I don’t pay attention much to keywords, but I do tag posts, not only using the regular wp tag thing but also the SEO plugin. I should try to get some keywords in my posts.
Nathaniels last blog post..Want To Be Cut To Pieces?
I more lazy than you…
I pay someone else to do SEO for me.
The truth is I can do it by myself, but I’m too lazy to do it.
Joe@internet marketing tools´s last blog ..Google Internet Marketing Trojan Horse Has Arrived!
I do tag posts, not only using the regular wp tag thing but also the SEO plugin. I should try to get some keywords in my posts.
Thanks guys, Ben wrote this post quite a while ago. I dont keyword research for this blog but do for niche sites.
The Gods Must Be Crazy is an awesome movie!
Keyword research is so important to SEO. If you do it right you can make a good amount of money.
Some good material you afforded here, some I agree with some not so much with the rest.
I often think that if all the person uses the same keyword density, their sites should be very good in ranking but it is not happening. What is role of keyword density by reading this argument.
jhon@mincir´s last blog ..Maigrir sans effort
You have made very clear understanding of all basic terminologies of SEO and that are very essential to start SEO campaign.
Keywords research fall in Onpage(on site) work and it is the prior work to do before starting off page work.
Yes i agree with you Keywords are the prior for SEO.
asp .net developer´s last blog ..Convert PSD to HTML5- Magento Developer- Joomla 16 Programmer-Developer
Keyword density still important this is how google look for good quality content.
Keywords are like backbone for SEO because at the end of the day only keywords are matter.
Keywords and SEO are two combine parts of internet marketing, and lot can depend on search engines as well.