I blocked my advertiser…. and made more money
Posted on 11. Oct, 2007 by brilliantjeni in google adsense
A few days ago, I noticed a dramatic dip in my AdSense income from one of my health sites. I did the usual- checked to make sure the ads were working correctly (no public service ads, etc) and re-evaluated my competitive ad filter list. Nothing out of sorts… and then I noticed it as I started clicking through the pages of my site. A single advertiser had purchased so much ad space on my site, they were almost my only advertiser. Not only did they purchase various ad units, but multiple ads with only slightly varying titles.
Well, great for them, but really bad for me. Who’s going to click on the same advertiser throughout a 200 page health site? While I always appreciate advertisers who specifically choose to advertise on my pages, I had to block this one. Within a few hours, my CTR was back up, and more importantly- my revenues were back on track!
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